AI DM responder
Answers FAQs and books calls in your brand voice, 24/7.
What sizes do you have?
We've got S–XL in stock! Want me to send the link? ✨
AI reply in your brand voice
Instagram Automation for Creators & Brands Loved by 50,000+ creators & brands
Turn comments into customers.
Auto-reply to every comment, story, and DM — and turn them into followers, leads, and sales. No typing required.
Official Meta Business Partner
Switching to DMs…
Comment-to-DM
Every comment becomes a conversation.
Set a keyword. When someone comments it, Folowups replies and sends the DM — in under a second.
- Triggers on comments, reels & stories
- Personalized DMs with buttons & links
- 100% on Instagram's official API
Free Guide Offer
Comment & DM automation
When comment contains
guidefreelink
Reply + send DM
Sent you the guide 📩
9:41
folowups
Posts
FO folowups
Comments
sarah.styles · now
guide
Reply
FO
folowups · now
Sent you the guide — check your DMs 📩
Auto reply
❤️🙌🔥👏😮😍
Add a comment…
SS
sarah.styles 2m
Love this! where can I get one?
MK
marco.kits 5m
You: Here's your guide 👇
JL
jenna.lifts 12m
is there a discount code?
SS sarah.styles Lead
Love this! where can I get one?
Hey Sarah! Here's the link to grab yours 👇
folowups.com/guide
Auto-replied by Folowups
Message sarah.styles…
Unified inbox
All your DMs. One calm inbox.
Automated and human conversations in one place. Jump in anytime — Folowups handles the rest.
- Live threads across every account
- Auto-tagged leads by keyword
- Take over any chat in one click
More firepower
Everything else you'd expect.
Conversion analytics
See which posts and keywords drive real revenue.
Story reply automation
Reply to mentions and reactions automatically.
Story
🔥 → auto-reply sent
Meta-compliant
Official Graph API. No bots, no shadow bans.
Official Instagram Graph API
SOC 2 GDPR
How it works
Live in 3 minutes.
No code. No agencies. One tap to connect.
- 01
Connect Instagram
Sign in via Meta's official OAuth. We never see your password.
FOConnected@yourbrandBusiness accountvia Meta's official OAuth - 02
Pick a flow
Start from 50+ proven templates or build your own.
TemplatesFree guide offerWebinar signupAbandoned cart - 03
Watch DMs roll in
Post a reel with a keyword CTA — Folowups does the rest.
DMs today847 +62%DM sent to @sarah.styles · just now
Pricing
Simple plans that scale with you
Start free for 14 days. No credit card. Cancel anytime. Save 20% when billed yearly.
Starter
For creators just getting started with DM automation.
$29 /month
- 1 Instagram account
- 1,000 conversations / month
- Comment & story automation
- Visual flow builder
- 20+ flow templates
- Standard support
Growth
For serious creators and brands running daily campaigns.
$79 /month
- Everything in Starter
- Unlimited conversations
- AI DM responder + brand voice
- Shopify, Klaviyo & Calendly
- All 50+ templates
- Conversion analytics
- Priority support
Agency
For agencies and large brands managing multiple accounts.
Custom
- Everything in Growth
- Unlimited Instagram accounts
- White-label dashboard
- Team seats & roles
- Per-client reporting
- Dedicated CSM
- 99.9% uptime SLA
FAQ
Questions, answered.
Still curious? Reach out at [email protected] — we reply within 2 hours during business days.
Is Folowups safe for my Instagram account?
Yes. Folowups is built on Meta's official Instagram Graph API, which means everything we do is approved by Instagram. No shadow bans, no browser hacks, no risk of suspension.
Do I need a Business or Creator account?
Yes — Instagram only allows automation on Business or Creator accounts. Switching is free and takes 30 seconds inside the Instagram app.
How does comment-to-DM automation actually work?
You pick a post or reel and set a trigger keyword (like 'LINK' or 'YES'). When someone comments that word, Folowups instantly sends them a DM with whatever you set up — a link, lead magnet, product card, or full flow.
Will the AI responder really sound like me?
After you train it on 20+ of your past DMs and your brand voice description, most users say the AI is indistinguishable from them. You stay in control — you can review, edit, or hand off any conversation in one click.
How does billing work?
Start with a 14-day free trial — no credit card. After that, plans are month-to-month or annual, and you can change or cancel anytime.
Is my data secure?
Folowups is SOC 2 Type II certified and GDPR compliant. Data is encrypted at rest and in transit, and you can delete it any time.
Stop replying. Start converting.
Join 50,000+ creators and brands. Free for 14 days — no credit card.